Drop shippers own or take title to the products they sell but they do not

Drop shippers own or take title to the products they

This preview shows page 11 - 12 out of 38 pages.

Drop-shippers: own or take title to the products they sell but they do not actually handle, stock, or deliver them. Instead, they arrange for other buyers and producer shipsthe products directly. Truck wholesalers:specialize in delivering products—at a cost—that they stock in their own trucks. Advantage of promptly delivering perishable products that regular wholesalers prefer not to carry Rack jobbers:specialize in hard-to-handle assortments of products that a retailer doesn't want to manage, usually display the products on their own wire racksCatalog wholesalers:sell through catalogs that may be distributed widely to smaller industrial customers or to retailers that might not be called no by other wholesalers. Thus they can reach outlying areasAgents are Strong on SellingAgent wholesalers: middlemen are wholesalers who do not own the productsthey sell. Main purpose is to help in buying & selling. Normally specialize bycustomer type and by product or product lineThey are important in international trade where specialized skills are needed that otherchannel members don’t haveoManufacturers’ agent:agent wholesalers who sells similar products for severalnoncompeting producers for a commission on what is actually sold.Such agents are free-wheeling sales repswho can easily add productlines from a variety of producers to meet the customer’s needs.Export/import agents:manufacturers’ agents who specializein international tradeoBrokers: agent wholesalers who specialize in bringing buyers and sellers together. Their distinction is that their relationship with buyers and sellers tends to be temporary, lasting only while the deal is negotiated. Broker’s product is providing informationabout what buyers need and what supplies are available. Export/import brokers:specialize in bringing together buyers and sellers from different countries.oSelling agents:agent wholesalers who take over the whole marketing job of producers, not just the selling function. They have control over pricing, selling, and advertising,operating as the producers’ marketing manager.Combination export manager:blend of manufacturers’ agent and selling agent, handling the entire export function for several producers of similar but noncompeting linesoAuction companies:agent wholesalers that provide a place where buyers and sellers can come together and complete a transaction. Speed up the sale.Today’s TakeawaysRetailing and wholesaling are both evolving and changing.oRetailing includes all of the activities involved in the sale of products to final consumers.oWholesaling includes all activities of persons or establishments (wholesalers) that sell to retailers, other merchants, business users or institutional users, but do not sell in large amounts to final consumers.
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  • Fall '11
  • PERREAULT
  • Marketing, online retailers, service level

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