Then we get the total growth rate from the above

Then, we get the total growth rate from the above figures using each prior year as
the basis. Between school year 2014 – 2015 and 2015 – 2016, there was a growth rate of
1%, between 2015 – 2016 and 2016 – 2017, there is an increase of 3%. Getting the
average growth for the two (2) school years, we will get an average growth rate of 2% in
the total population of the public schools. With this, we also expect an average growth
rate in our market for the following.
Market Growth Rate = Current Market Size – Original Market Size x 100
Original Market Size
19
Sales
11-13 years old 14-15 years old 15 years old and above
2 0 1 7 2 0 1 6 2 0 1 5 2 0 1 4
50
55
60
65
70
75
80
Market Growth Rate

S T I C O L L E G E O RT I G A S C A I N TA
S E N I O R H I G H S C H O O L
Market Growth Rate = P6,177,876 – P5,928,042 x 100
P5,928,042
Market Growth Rate = P249,834 x 100
P5,928,042
Market Growth Rate = 0.0421 x 100
Market Growth Rate = 4.2%
Therefore, in the span of 4 years, the company has had a market
growth rate of 4.2%
3.2.4 Market Profitability
In the survey that we had conducted, 54% of the respondents identified
“Entertaining” as factor that they consider when playing games and 21 % of them consider
“Educational”. Moreover, 26% of them preferred Puzzle Games as genre, while only 12%
of them preferred RPG, however, 70% of them already played Role Playing Games.
Furthermore, there is only a small disparency between those who spent for
videogames and those who don’t, which are 58% and 42%. Also 62% of the respondents
preferred buying in – game purchases instead of outright buying the game and 82% of
them are willing to buy our product for 50 pesos and below only.
With the beta testing survey concluded. The developers can now determine the
marketability of the product to the target market with students from Francisco P. Felix
Memorial National High School as the representative.
The survey now has 100 respondents from the said school, with half of the population
being male, and the other half being female. The question no. 5 indicates the marketability
of the product in the target market, with the question asking “Are you willing to buy the
game if it gets published in the play store?” and “would the game be popular to high
school students because of its educational value?”
Total Population: 100
Question: “Are you willing to buy the game if it gets published in the play store?”
No. of people who responded with 5 (Strongly Agree) = 62
Male: Female ratio = 32 males, 28 females
3.2.5 Industry Cost Structure
Annual Variable Costs
20

S T I C O L L E G E O RT I G A S C A I N TA
S E N I O R H I G H S C H O O L
Accounts Price per Quantity Costs
Office Supplies Php 380 /employee Php 50,160
Advertising Php 50 Php 50,000
Google Play Store Fee -
Total Variable Costs Php 100,160
Annual Fixed Costs
Accounts Price per Quantity Costs
Employee Salary
Executives
Heads
Staff
Php 60,000
Php 40,000
Php 21,000
Php 1,200,000
Php 1,920,000
Php 1,260,000
Office Rent Php 750/ sq Php 135,000
Internet Php 3,500 / month Php 42,000
Publishing Once only Php 1,264*
Total Fixed Costs Php 4,558,264
Table 1. Industry Cost Structure
3.2.6 Distribution Channels
Distribution channels are the chain of business or the intermediaries by which a
decent assistance and service are attained until it arrives at the end purchaser. It
incorporates the wholesalers, retailers’ merchants and the web.