In stores Pampers has demonstrations showing 10 regular diapers and 10 dry max diapers to show the difference in size.Another one of Pampers public relation tools is internet web sites. Pampers’ has many sites including a Facebook and Twitter page along with their standard (). All 3 and any other sites out there for Pampers has new product information, promote existing products, obtain consumer feedback, post new releases, show case upcoming events. Sales Promotion ToolsPampers uses coupons for a large part of the promotions. Pamper has many printable coupons on the internet on sites like Facebook/Pampers, Joining Pampers Village and many moreonline coupon clubs, Pampers also puts coupon in Sunday newspapers. By using Sweepstakes and Contests Pampers encourages new customers and existing customers to purchase pampers. Pampers' frequently uses price promotion mix by giving coupons and temporary discounts to generate higher sales. Price promotion mix is commonly used to support the basic price mix which includes fixed prices and terms of payment, where price promotion mix represents additional reductions in order to tempt customer to buy. For instance, Pampers' coupons are given in some stores on the register when a customer purchases a competitor' products… This is a way of encouraging potential customers to purchase pampers diapers instead of buying the competitors’ products. P&G has pampers sweepstakes that if you register on their web site at Pampers Village with a purchase code you can register day to win a year’s supply of Pampers products. Buying
PAMPERS 13pampers product will increases your chance of winning the sweepstakes prize, therefore, increasing sales during that contest times. By giving away a chance to win a year’s supply of diapers P&G is incising parents to buy pampers diapers instead of the competitors and maybe spending a few dollars more for the chance to win this prize that would save consumers tons of money. Personal SellingPampers has different personal selling techniques like in store campaigns, demo’s in supermarkets, Hospital Ad-vacations which provided samples and education for new moms. Pampers Village has customers sign up for different sweepstake including winning baby showers. When Pampers go to these showers in communities they are personally selling Pampers. Pampers has Contact information on all packaging all well as websites, to call Pamperswith any questions or concerns. Website also has email contacts to email your questions to the site and get a reply from pampers customer service. Even though pampers makes genarl attemptsof personal selling, it is not as important to Pampers as Advertising and Sales promotion, the reasoning for this is pampers products are a reasonably low value, there are many customers, the customers are geographically dispersed and diapers are a reasonably standard product.
- Winter '09
- Marketing, Pampers, Diaper, Pampers diapers