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98. The crowded aisles in retail stores at holiday time may cause shoppers to lose patience and decide on their purchase with far less thought then they otherwise would, because they are uncomfortable. This situation is most closely related to which of the following situational influences? A. Purchase taskB. Social surroundingsC. Physical surroundingsD. Temporal effectsE. Spatial surroundings5-31
Chapter 05 - Understanding Consumer Behavior99. The American Floral Council used an ad that showed 3 flower arrangements varying in size from a single rose to a very large elaborate arrangement. The caption simply read, "Just how mad is she?" This ad relies on which of the following situational influences for its effectiveness? 100. Consumers with credit cards 101. In the United States, grapefruit is almost exclusively eaten as a breakfast fruit. This situation is most closely related to which of the following situational influences? 102. The energizing force that stimulates behavior to satisfy a need is referred to as A. selective perceptionB. antecedent stateC. motivationD. cognitive dissonance
Chapter 05 - Understanding Consumer Behavior103. Motivation refers to Figure 5-5104. According to Figure 5-5 above, self-fulfillment is an example of the highest-order needs referred to as 5-33