C It allows more access to the top management of the client firm D It helps

C it allows more access to the top management of the

This preview shows page 103 - 106 out of 191 pages.

C. It allows more access to the top management of the client firm. D. It helps provide a consistent brand image worldwide and reduces the number of marketing partners for the client firm. E. It provides the client with the services of highly skilled individuals. The main reason why outside agencies are used is that they provide the client with the services of highly skilled individuals who are specialists in their chosen fields. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 03-03 To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. Topic: The Ad Agencies Role 1-103
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Chapter 01 - An Introduction to Integrated Marketing Communications 38. (p. 81) Which of the following statements is true about advertising agencies? A. Most large, national advertisers use in-house agencies. B. Agencies are often used because of the skill, expertise, and experience they can offer in the advertising area. C. Most large agencies offer only creative services to their clients. D. Agencies must be used since companies do not have the capabilities of developing their own advertising. E. Most large advertisers are totally content with the current commission system of compensation. The main reason why outside agencies are used is that they provide the client with the services of highly skilled individuals who are specialists in their chosen fields. An advertising agency staff may include artists, writers, media analysts, researchers, and others with specific skills, knowledge, and experience who can help market the client's products or services. AACSB: Analytic Bloom's: Understand Difficulty: Medium Learning Objective: 03-03 To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. Topic: The Ad Agencies Role 39. (p. 82) Which type of ad agency is most likely to assist the client in areas such as marketing strategy and research, campaign planning and execution, and media planning and buying? A. A creative boutique B. A full-service agency C. A media buying service D. A collateral agency E. A full time agency Many companies employ what is known as a full-service agency, which offers its clients a full range of marketing, communications, and promotions services, including planning, creating, and producing the advertising; performing research; and selecting media. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 03-03 To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. Topic: Types of Ad Agencies 1-104
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Chapter 01 - An Introduction to Integrated Marketing Communications 40.
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