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92 when using social media even if via personal or

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9.2When using social media, even if via personal or anonymous blogs, healthcare practitioners must comply with the HPCSA rules on advertising practice,(including not engaging in active or passive touting and canvassing orallowing others to do so on their behalf), and must make sure that theydeclaring their financial interests in hospitals (see Booklet 2Ethical andProfessional Rules of the Health Professions Council of South AfricaandBooklet 11Guidelines on Overservicing, Perverse Incentives and RelatedMatters).9.3Touting involves drawing attention to one’s professional goods or services byoffering guarantees or benefits that fall outside one’s scope of practice. Anexample is advertising free WiFi services to patients while waiting for theirconsultations.9.4Canvassing involves the promotion of one’s professional goods and servicesby drawing attention to one’s personal qualities, superior knowledge, quality ofservice, professional guarantees, or best practice. An example of canvassingis a health care practitioner declaring on social media or posting patientreviews that state he or she is ‘the best health care practitioner in the country’.9.5Health practitioners may not advertise, endorse or encourage the use of anyhospital, medicine or health-related product on social media in a manner thatunfairly promotes the practice of a particular health practitioner orestablishmentforthepurposesoffinancialgainorothervaluableconsideration.9.6A failure to follow these guidelines when using social media will underminepublic trust in the health profession.10 PRECAUTIONARY MEASURES WHEN USING SOCIAL MEDIA
1211.1Health practitioners must be aware that, even with a pseudonym, anonymityon social media platforms is never guaranteed. The identity and location of theuser can be traced through their linked accounts or IP address.11.2If health practitioners use social media in their personal capacity, they areadvised to adjust their privacy settings to restrict public access. However,even with advanced security measures and end-to-end encryption, completeprivacy on social media cannot be guaranteed. There is always the risk thatthe content can be shared beyond the scope of the health practitioner’spersonal network.11.3Once content is shared online, it is difficult to remove, and health practitionersmust use social media on the understanding that the information they post willremain on the internet permanently.11.4Even if a health practitioner deletes a post on a social media site, this doesnot necessarily mean the content has been removed. Content may be copiedor reproduced by other users before it has been deleted, and many websitesand internet browsers use cache and cookie systems that inconspicuouslystore data.

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Term
Fall
Professor
N/A
Tags
Bill of Rights, Changes A Love Story, Health care provider, Health Professions Council of South Africa

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