Session 4 - Social Innovation and Sustainable Entrepreneurship.pptx

Social innovation as a basis for sustainable

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2. Social Innovation as a basis for Sustainable Entrepreneurship Social innovation is best defined as: ‘innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organisations whose primary purposes are social’ (Mulgan et al, 2007: 8) There are a number of salient aspects to this definition: Social need Development and diffusion (process) Social ventures
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.). Social innovation is best defined as: ‘innovative activities and services that are motivated by the goal of meeting a social need and that are predominantly developed and diffused through organisations whose primary purposes are social’ (Mulgan et al, 2007: 8) There are a number of salient aspects to this definition: Social need Development and diffusion (process) Social ventures
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.). i. Social need:
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.). i. Social need: Wicked problems are essentially at the heart of the social need: A wicked problem is a social or cultural problem that is difficult or impossible to solve for as many as four reasons: incomplete or contradictory knowledge, the number of people and opinions involved, the large economic burden, and the interconnected nature of these problems with other problems. https://
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.).
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.). Through satisfying needs, we enable capabilities Through social innovation, we enable capabilities
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.). ii. Process: Design thinking incorporates constituent or consumer insights in depth and rapid prototyping, all aimed at getting beyond the assumptions that block effective solutions. Design thinking—inherently optimistic, constructive, and experiential—addresses the needs of the people who will consume a product or service and the infrastructure that enables it. Three critical elements: Inspiration (empathy) Ideation Implementation
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.).
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.). ii. Process (cont.).: Design thinking further premised on notions of effectuation and, particularly, bricolage: Operating from particularly low resources bases, but at the same time look to improvise solutions (so-called ‘work arounds’) thus often producing what is not consider possible/feasible, with relatively limited resources Design thinking also incorporates notions of ‘agile project management’ and ‘scrum’ Team based approaches to delivering solutions that are premised on iterations of work in order to a) maximise notions of autonomous working and b) minimise risk
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2. Social Innovation as a basis for Sustainable Entrepreneurship (cont.).
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2. Social Innovation as a basis for Sustainable Entrepreneurship
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