And company and hart adopted effective management

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- and company and Hart adopted effective management. - Rail ways linked Montreal, Cobourg and Toronto by the Grand Truck Railway which made easy for Massey to transport its wares to dealers and supplies to the Newcastle factory. - Harris Company of Brantford Ontario entered the market in 1857. - (new Red fife wheat which suited Canada’s climate was widely used by Canada farmers by 1850s and boosted Massey’s demand) - Began to expand markets for their goods and export goods to the U.S Scarcity of Labor - Good for hart and Massey industry because farmers had more incentive to use their capital to purchase productive enhancing equipment - (railway constructions and small population caused labour shortage) - Lack of manpower created the need of Labor saving equipment Reciprocity( 互互 ) treaty - The US and Upper Canada agreed on mutual list of goods that they would trade btw themselves tariff free primarily on non-manufactured goods. - Reciprocity treaty allowed Massey firm to import natural products from u.s free of duty which was beneficial to them (timber, an important component), cheaper coal price benefited Massey in the sale of steam-powered machinery. - Price of steel and iron imported from Britain were cheap due to protective tariff which benefited Massey, and farmers could afford Massey machinery Marketing Massey - Civil War in US caused high wheat price and wheat farming became popular. Hart had ability to supply and service Massey product was important - Hart expanded Massey market by extending credit to his customers so they could buy an assortment of Massey goods using installments to pay for them and Hart utilized the railway to transport equipments to local shops by agents from Massey who offered sales and services. - At the same time Harris was very successful in Brantford as well. 1867 July 1 Province of Canada became the Dominion of Canada 1866 the US abrogated the 1854 reciprocity deal.
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Export: (Massey’s harvesting equipment was chosen to represent Canada at the 1867 international exposition in France and won two gold medals) Hart filled his first European order, selling to foreign customers Was the first Canadian manufacturer to export Canadian made machinery abroad Hart’s son Walter had set up Massey agent in Australia & sales on the European continent were going well Massey products were being shipped to Asia, Africa, Germany, Russia, South America, Jamaica & many British colonies Charles takes helm Hart renamed the company Massey Manufacturing Company, Charles who was Hart’s son helped ran the company and Hart later retired. Hart invested additional capital to Kept the firm private The move to Toronto Orders for Canadian designed Massey harvester numbered 500, but Massey was able to produce only 356 Harvester by running double shifts Talked about a new factory and decided to go to Toronto b/c of its large labour pool , bank head offices , and myriad railway connections Hart returned and helped Charles in building the new plant and result was the most modern
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