against? Does this analysis reveal any promising future opportunities for Lovin and his venture? By your analysis, what threats put the enterprise most at risk? - Strengths: Lovin reaching out to different people. - Weakness: There was no proception, people can plagiarize what others have posted. - Opportunities: The business is growing which means the merchandise can grow as well. - Threats: The copyrights dates, and other people could have the same ideas. 3 . What broad-based strategy is Lovin following at The Kollection? Is this the only and best way to position the company? Why or why not? -Lovin is using a cost-based strategy to run the business. Cost based pricing is one of the pricing methods of figuring the selling price out of a product by a company. Lovin provides free downloads to the people who view the site.
4 . Conduct a feasibility analysis on the company, being sure to consider its market potential industry attractiveness, and leadership. According to your assessment, how much promise does the venture offer? -This company has potential industry attractiveness, and leadership. The article states “Throughout 2012 our month-to-month costs remained relatively stable, but our income fluctuated wildly. We were running banner ads on a payper- click basis, earning us anywhere from $300 to $1,000 per month. But at the same time, merchandise sales slowed as inventory dwindled, and I had a hard time making a decision about the best way to move forward with the venture.” 5 . What recommendations would you make to Lovin as he thinks about the company and its future? -The recommendations I would make to Lovin would be keep reaching out to. Different people about this his business and to be careful about music copyrights.
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- Fall '19
- Marketing, Dot-com bubble, Lovin