5 types of communication 1 inter personal

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5. Types of Communication 1. Inter     personal communication: 1. “Inter” means  between   2.  One-on-one communication 3.  Lots of direct feedback (verbal and   nonverbal) from “audience” –  not  one-way  communication; rather, a dialogue 2. Intra     personal communication: 1. “Intra” means  within   2. Internal (within-your-own-head) communication 3. Also lots of feedback – especially if you have conversations with yourself or you have  multiple personalities 3. Group communication: 1. One-on- more-than-one  communication 2. Closer to one-way communication but sender can still get lots of feedback from  audience – i.e., they’re leaning forward, grimacing, sleeping, laughing, asking questions,  asking  no  questions, etc. 4. Mass communication: 1. Few-to-many communication 2. Allows the least amount of feedback from the audience – senders can sometimes get  delayed feedback through focus groups, Nielson ratings etc.
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Mass Communications 2000 6. Mass Communication 1. Mass medium —technology that carries messages to large number of people 1. Media  plural of medium;  refers collectively to the print media 2. Mass communication—  (mediated messages transmitted to large, widespread audiences)  process of creating shared meaning between mass media and their audiences 1. Mass communication differs from interpersonal communication in that the former allows  little or no contact or interaction between the sender of that message and individual  audience members 2. Example:: LSU homepage (they cannot receive feedback) 3. Schramm’s mass communication model represents feedback by dotted line labeled  inferential feedback —indirect rather than direct 1. 7. Culture 1. Culture —learned behavior of members of given social group 2. Functions and Effects of Culture 1. Culture limits our options 2. Provides useful guidelines for behavior 3. In pluralistic society,  dominant culture  (sometimes  mainstream culture ) often  challenged openly 4. Dominant culture forces its culture on other cultures 8. Concentration of Ownership and Conglomeration A) Mergers, acquisitions, buyouts, and hostile takeovers, ownership of media companies  increasingly concentrated in fewer hands A.i) Conglomeration —increase in ownership of media outlets by larger, non-media  companies B) Many argue concentration and conglomeration are necessary in increasingly fragmented and  internationalized telecommunications environment B.i) Economies of scale —relative cost of an operation’s output declines as the size of the  endeavor grows.
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Mass Communications 2000 (B.i.a) if I can produce one morning show and broadcast it throughout the entire country,  this is more effective than every city doing their own shows II)
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