We know chocolate chip cookies are irresistible to college students. There’s a lot of competion from local bakeries, but our cookies will be superior and popular with college students. We will make them closer to campus using only fresh ingredients and sell them for $1 each. Our management team is excellent, we expect the first-year sales of $6,000 and net income of $1,500. I estimate start-up costs at $600. We will be utilizing a friend’s apartment to bake the cookies. Each cookie will have ten chocolate chops and will be superior to those sold in nearby bakeries and other stores. We will bake nothing but cookies and sell them to college students as we can see from other successful companies; despite having many cookie varieties on the menu, its best seller is still chocolate chip (Findling, 2015). They’ll be made in an apartment near campus and delivered fresh to 3
Chocolate Chip Cookies Business Plan campus, high demand for convenience food is a prime factor driving the growth of the cookies market (Market Watch, 2019). Market Analysis For our market analysis we can see our main competition in this venture are the six bakeries within walking distance of the college we initially intend to sell at. However, we will be selling directly on campus.
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- Spring '15
- Small Business Management, Chocolate chip cookie, Cohn, Chocolate Chip Cookie Business Plan