enhance communication. The vision statement shows a clear choice of the market they intend to capture and the use of market research to guide them in decision-making during product design and development. The mission statement clearly indicates and highlights their products which are important in recognizing and setting the standard for the future course of actions. Company Mission statement Apple has no written mission and vision statement but it is believed that the statement of its CEO and chairman Tim Cook is what is in use as their vision and mission. Apple’s mission statement keeps on evolving to address the dynamic changes in the organization and market conditions. The current mission statement is “Apple designs Macs, the best personal computers in the world, along with OS x, life, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad” (Rowland, 2015) Apple’s Vision statement
Role of vision and mission statement in Apple Inc. The vision statement that is in use at apple was introduced by the CEO Tim Cook, which states “We believe that we are on the face of the earth to make great products and that’s not changing.
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- Summer '19