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By individualizing and personalizing a shoppers

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customize to the region the store is located. By individualizing and personalizing a shopper's experience through geographical location, it will be difficult for the company to duplicate this method without using extensive research, which will cost a lot of money.
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6.Will a newcomer have to “steal” market share from existing players in order to enter this industry or is the industry growing so fast that no one will suffer from a new entrant? 7.Does any new entrant have to obtain licenses or any other form of regulatory approval in order to enter this industry? Explain 8.What action are you likely to take if a new entrant comes in and competes with you in your market? Will you reduce price? Will you innovate? Depending on what this new entrant does, Macy's could imitate the specific area in which the new company is excelling. If the company decides to do something new, Macy's should innovate. A company's competitive advantage is what compels people to come to its store, which is why Macy's should create a new feature or come up with a new strategy in order to retain customers.
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By individualizing and personalizing a shoppers experience...

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