Costs need to remain low as well as switching costs

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costs need to remain low as well as switching costs. The decision to switch between companieswould take little thought if relatively inexpensive, compared to daily purchases made byconsumers like coffee and newspapers.B: Colgate-Palmolive Toothbrush SegmentStrength – Colgate Palmolive introduced a toothbrush called the Precision. This brush stood outfrom the competition due to its design. The design was offered with 3 different lengths andorientations to accommodate any size mouth. Exhibit 3 of our case displayed study results of themain reasons consumers use specific brands [ CITATION Que06 \l 1033 ]. This brush also wastested and recorded to remove 35% more plaque than other premium brands of brushes[ CITATION Que06 \l 1033 ]. The results depict reason 1 as comfortable fit.Weakness– The Precision toothbrush is going to enter the market where the other Colgatetoothbrushes such as the Plus are already dominating. Positioning will make the difference on
RUNNING HEAD: COLGATE-PALMOLIVE CASE ANALYSIS3BRITTANI DANIELS, MBA646whether or not a profit is earned from the Precision toothbrush. Supply and demand may alsooffer a potential weakness. By designing a mainstream product offered to a larger market supplyneeds to keep up with demand.Opportunities– The opportunities for the Precision is endless. As mentioned in strengths,consumers want comfortability with size and Precision addressed this head on. Due to its prefectsize it helps reach more plaque in hard to reach places, which was surveyed second as reasonsconsumers choose specific brands [ CITATION Que06 \l 1033 ].Threats– Other mainstream brands will pose the biggest threat to the Precision for ColgatePalmolive. They all have a product that is similar so the Precision has to be marketed andadvertised in store to stand out. Since the sales of other Colgate brands may slow down the spaceon shelves should be used accordingly to emphasize Precision and its benefits.2. According to the case, what changes are occurring in the toothbrush category? AssessColgate Palmolive’s competitive position.
RUNNING HEAD: COLGATE-PALMOLIVE CASE ANALYSIS4BRITTANI DANIELS, MBA646
RUNNING HEAD: COLGATE-PALMOLIVE CASE ANALYSIS5BRITTANI DANIELS, MBA6463.How is the toothbrush market segmented? Compare consumer behavior between highlyinvolved and less involved consumers for toothbrushes.

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Term
Winter
Professor
NoProfessor
Tags
Marketing, White Teeth, Toothpaste, Colgate Palmolive, colgate palmolive

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