Data will be the randomly chosen individuals who may

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data will be the randomly chosen individuals who may answer questions objectively Types of Investigation: There can be a number of investigations but we have chosen correlational study because it is conducted in order to identify the extent and nature of cause-and-effect relationships. We can also check the impact of specific changes on existing norms. In our research we are using causal study so that we can ch eck the relationship between variables relating to our research topic. Extent of Researcher Interference: Our study is to establish cause-and-effect relationship using the same natural environment that we already have so it is known as field study and as there is no change in environment so the researcher has minimum interference in the natural occurrence of the events. Study Setting: Our study in non-contrived because it is conducted in natural environment. Unit of Analysis: The unit of analysis is an individual as we are focusing on the impact of advertising on customers. Time Horizon: Our research study is cross-sectional study because it is carried out once and represents a snapshot of one point in time. Data is collected just once, perhaps over a period of days, weeks or months in order to answer the research question. 4
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CHAPTER NO. 6 DATA COLLECTION Selection of sample Any randomly chosen individual who watches advertisements can be asked to fill in the questionnaire. A sample of 100 will be chosen reason being time constraints. A sample is necessary to be identified since then the researcher will have an idea as to how authentic will be the findings of the research. The sample should be accurate in order to get the best possible findings. Since the target samples are chosen on random basis hence here simple random sampling is being used. The sample should be large enough that it covers most of the area and individuals from different areas living in the same region. Data gathering Primary data: Questionnaire 1 Secondary data: Articles, Books, Internet etc. Primary data will be gathered by the researchers themselves which may take from about 1 to 2 days. Since the researchers are collecting data themselves under supervision of Mam Sabeen khurram. Data Analysis Standardized editing and coding procedures will be utilized. The data will be analyzed by using different techniques and software. All the questions on the questionnaire need to answer by the respondents. The data after it has been collected will be put in “SPSS” for analysis. Reliability test, correlation, description, regression and F test is applied on the data for interpretation. The importance for each variable will be considered. All the variables will be put in for analysis simultaneously and then their individual impact on consumers will be studied with regard to advertisements.
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