Since zara product cycle is of the most dynamic the

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Since Zara product cycle is of the most dynamic the ability of the consumer to be able to see the new line of Zara products online is definitely an added value for Zara. 3 Differentiation between local storesTo motivate customer visit more stores and as a strategy to create traffic Zara should differentiate its stores by offering different product lines in different shops.In a nutcell , Zara has the potential for sustainable growth due to its competitive advantage and its ability to face the challenges of the apparel industry. The company keeps its operating income elevated, has a strong and unique business model, and has various opportunities or expansion in the retail industry. To many Europeans, Zara is a familiar face with consistentlytrendy, well-priced new apparel every week. To Americans, it is a company that is just getting its feet wet in the American market. Though, the Inditex branch isresearching and developing new methods for expansion, the company must continue to re-invent and innovate themselves in orderto stay fr
References1. Baigorri, M. (2009) `Zara looks to Asia for Growth`, Business Week Online, 27 August, p.102. Bonnin, A. R. (2002) `The Fashion Industry in Galicia: Understanding the “Zara” Phenomenon`, European Planning Studies, 10:4, p. 519-527 3. Capell, K. (2008) `Zara thrieves by breaking all the rules`, Business Week, 20 October, p. 664. DATAMONITOR (2008) ‘Inditex S.A.: Company Profile’, Datamonitor, 27 October 20085. DATAMONITOR (2007) ‘Womenswear in Europe: Industry Profile’, Datamonitor, July 20076. Economist (2006) ‘Shining Example’, Economist, 379: 8482, p. 4-67. Economist (2005) `The Future of Fast Fashion`, Economist, 375:8431, p. 57-588. Foreign Policy (2008) `Fashion Forward`, Foreign Policy, 11:169, p. 289. Grant, I. J. and Stephen, G. R. (2006) ‘Communicating culture: An examination of the buying behaviour of 'tweenage' girls and the key societal communicating factors influencing the buying process of fashion clothing’, Journal of Targeting, Measurement & Analysis of Marketing, 14:2, p. 101-11410. Inditex Group (2009) ‘Zara’, (Accessed 11/10/09)

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