2 4 39 when writing also consider who what when where

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©200439When Writing, Also Consider…• Who?• What?• When?• Where?• Why?• How?The Journalistic Method of Writing.©200440Organizational Patterns• Direct– Main idea– EvidenceAudience reaction– Eager– Interested– Pleased– Neutral– Bottom line orientation©200441Organizational Patterns• Indirect– Evidence – Main IdeaAudience reaction– Neutral– Displeased– Uninterested– Unwilling©200442The Indirect Method• Disadvantages– noncommittal• Advantages– Spares feelings– Encourages reading– Avoids superior position– Builds suspense
Communicating in Business – MGMT 3330Lecture notes for chapter 5.Professor Mike SextonDepartment of Management – COBAThe University of North TexasOffice: 213b E-mail: [email protected]©200443The Indirect MethodUse when the audience is hostile, displeased or unreceptive– Bad news– Audience of strangers– Writing to a superior©200444Indirect Example - VerbalA concerned neighbor stopped by my house while I was mowing the lawn. He described his concerns about a young lady driving a green car through the development at higher than posted speeds. Her hair blowing in the wind.He asked for my help to watch for small children in the street.That young lady was my daughter. He never stated so.©200445The Direct Method• Advantages– To the point– May come off as superiority– Very committal• Disadvantages– May hurt feelings– No suspense– May discourage reading– Not diplomatic©200446The Direct MethodUse when the audience is receptive or neutral– Routine or good news messages– Orders or acknowledgements– Informal reports– Non-sensitive memos©200447Problem/ Solution MethodReassuring and usefulStating the problemFollowed by a possible solutionExample on page 173 of the textbook.©200448Time To OrganizeUse categories to group your pointsThen move on to the outline– Alphanumeric– Decimal– Save time and money– Stops rambling– Keeps you on track– Very professionalLet’s look at page 176 of the textbook for examples of outlines.
Communicating in Business – MGMT 3330Lecture notes for chapter 5.Professor Mike SextonDepartment of Management – COBAThe University of North TexasOffice: 213b E-mail: [email protected]©200449Time To Organize• Use – planning guides – chunking chartsThese may lead to business formsLet’s look at pages 177 - 178 of the textbook for examples of guides and charts.©200450How Do You Determine Media Richness?Facilitate feedback?Establish personal focus?Convey a message by means of more than one cue?– Verbal, visual, vocal©200451Media Richness ModelLeanerUn-addressedDocumentsAddressedDocumentsFlyers & bulletinsNotes, memos, & letters© 2004 by S.M. Sexton.

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