A premi ums b trade incentives c sales promotions d

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A. Premi ums B. Trade incentives C. Sales promotions D. Push programs E. Targeted leader items This is the definition of sales promotion. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 113. (p. 371-373) Sarah goes through the newspaper looking for coupons to help reduce her living expenses. Her roommates Brett and Paige don't read newspapers, let alone look through them for coupons. Marketers can reach out to Brett and Paige by other means including: A. offering coupons for members of loyalty programs. B. sending coupons directly to their mobile phones. C. providing specially equipped shopping carts that alert s tracking movement through the store. D. delivering coupons to the shopper at check-out, depend E. all of these. All of these are alternate ways of distributing discount offers to consumers who do not search for coupons. AACSB: Analytic Blooms: Apply Difficulty: 3 Hard Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 114. (p. 372) "Buy one, get one free" is a __________ sales promotion.
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A. de al B. coupon C. sample D. sweepstake E. rebate A deal refers to a short-term price reduction that takes the form of a price lower than the regular price or a larger amount for the same price. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 115. (p. 372-373) Chet was struggling selling his golf photography outside a PGA event. When he offered a tee shirt with a golf photograph on it with any framed golf photo, sales picked up. Chet discovered the value of sales promotions--specifically __________--in encouraging customers to buy. A. dea ls B. premiums C. samples D. sweepstakes E. rebates A premium offers an item for free or at a bargain price to reward behavior such as sampling, buying, or testing. In this case, Chet is rewarding the purchase of his photos with a free tee shirt. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 116. (p. 374) Firms are willing to offer generous rebates because:
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Rebates stimulate sales because the usually sizable rebate amount lowers the effective price in the consumer's mind; however, relatively few customer follow through on applying for the rebate. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 17-07 Identify the various types of sales promotions. Topic: Sales Promotion 117. (p. 374) Actress Sissy Spacek once objected to a series of movie scenes that included her smoking a certain brand of cigarettes. She was probably objecting to a __________ arrangement the film company had made with an advertiser.
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