Proper and acceptable 5 a way of life of a group of

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proper and acceptable ”. 5. A way of life of a group of people 6. That complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and habits acquired by people as members of society
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Why Culture in International Business? • From the definition of International Business : “Exchange of goods and services with economic objectives between social actors which crosses country borders”. People / People from different countries • Culture is stable • Culture is totally uncontrollable • Culture affects people’s behavior - Consumer behavior - Organizational Behavior - Business Uses and Practices • Culture affects Legal/Political environment Dr. Tomasz Lenartowicz - College of Business Administration
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Culture Assessment Descriptions - Informal, anecdotal - Systematic (books, special handbooks, internet) • Quantitative measurement - High context / low context - Hofstede’s four dimensions Dr. Tomasz Lenartowicz - College of Business Administration Culture: Two Dangers Stereotyping Considering all individuals from a country culturally homogeneous; within a culture they may be large variations. • Ethnocentrism Tendency of considering that your own culture is superior than the culture of other people’s countries
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Silent Language (Edward Hall) Dr. Tomasz Lenartowicz – UT Austin Verbal Communication 100% Low Context High Context “Silent Language” Japanese Japanese Arabian Arabian Latin American Latin American Spanish Spanish Italian Italian English (UK) English (UK) French North America (US) North America (US) Scandinavian German German Swiss Swiss 0%
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