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54) Which is the best example of the use of packaging as a communication vehicle? 54) ______ A) New cellphone SIM cards are enveloped in large plastic packages. B) At Golftown one can purchase used golf balls in bags of 20 or 50. C) Uncle Ben's Rice offers usage and recipe suggestions on their boxes and bags. D) Costco offers multi-packs of contact lens solution at affordable prices. 55) ________ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objectives. 55) ______
56) The relative balance between what a consumer "receives" for what he/she "pays" is known as: 56) ______ 57) Which of the following is NOT a good example of a communications objective? 57) ______ 58) The Bradford Exchange is a company that sells collectible plates. If you order one plate from the company, you will receive multiple mailings each month announcing new issues and encouraging you to place your order. Given this information, which promotional element do you think The Bradford Exchange depends upon most heavily? 58) ______ A) Sale promotion B) Advertising C) Public relations D) Direct marketing 59) Media strategy includes each of the following decisions EXCEPT: 59) ______
type of media to be used D) overall slogan 60) Which of the following statements about direct marketing is true? 60) ______ 61) All of the following explain the importance of IMC EXCEPT: 61) ______