All of the following are true of the market growth stage except A the main job

All of the following are true of the market growth

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271.All of the following are true of the market growth stage except A. the main job is to persuade customers to buy, and keep buying, the company's product.B. the promotion must build primary demand and not just for the company's own brand.C. more competitors enter the market and mass selling becomes more economical.D. the promotion emphasis shifts to stimulating selective demand.E. salespeople and personal selling work towards expanding the number of outlets and cementing relationships with channel members.272.A firm with a product in the maturity stage of the product life cycle is likely to focus on which basic promotion objective?
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273.In the promotion blend during the market maturity stage of the product life cycle: 274.In the market maturity stage 275.Regarding promotion blends, which of the following statements is TRUE? A. Consumer products producers should rely almost completely on personal selling in the market maturity stage.B. Reminding becomes important in the market introduction stage.C. More targeted promotion is needed during the sales decline stage of the product life cycle.D. Informing becomes important in the market growth stage.E. None of the above is true.276.During the sales decline stage
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  • Fall '11
  • PERREAULT
  • Marketing, Personal Selling, producer

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