These products including the businesss running shoes

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including the business’s running shoes, basketball shoes, and hiking boots, have a market share value of 2% and a market growth value of 10%. Fourthly, Under Armour’s dogs consist of products that have both a low market share and a low growth rate. Dogs typically do not bring in a high value cash influx and are not benefitting the company as money is distributed out with nothing in return. Under Armour produced a ball t-shirt that was designed to appeal to athletes who played basketball and related the act to that of World War 2. This product’s market share is 0.0001% and its market growth is 0%.MARKET SHARE<< LOW<< LOWHIGH >>DogsMS(%) MG(%)Sporting Apparel 0.0001% 0%*Includes- Brand of Balls T-ShirtCash CowsMS(%) MG(%)Tracking Devices 15.46% 11.82%* Includes:-Up Move by Jawbone-Misfit Shine Activity TrackerMARKET GROWTHHIGH >>StarsMS(%) MG(%)Apparel Merchandise 18% 17.4%*Includes:- Gear for hot weather- Gear for cold weather- Gear for all seasonsQuestion MarksMS(%) MG(%)Footwear Products 2%10% * Includes:- Running shoes- Basketball shoes- Hiking boots
INDIVIDUAL CASE STUDY PART 1: UNDER ARMOUR13Competitive Forces, Profile Matrix, and RatiosCompetitive Forces AnalysisCompetitive Profile Matrix (CPM)Under ArmourNikeAdidasCritical Success FactorsWeightRatingScoreRatingScoreRatingScoreCustomer Loyalty0.2030.6040.8020.40Sales Distribution0.1020.2040.4030.30Experience/Stability0.1020.2040.4030.30Advertising/Endorsements0.1530.4540.6020.30Financial Position0.2040.8030.6020.40Market Share0.1510.1540.6030.45Production Capacity and Efficiency 0.1040.4030.3020.20Total1.002.803.702.35Competitor’s Ratios and AnalysisHistorical Financial StatementsThe following information from Under Armour’s income statement, balance sheet, and statement of cash flow were retrieved from Yahoo Finance.Income StatementRevenue. As results show Under Armour’s most current revenue from the most current 3years, an increase in total revenue has gradually occurred from 2016-2018. Respectively, in 2016, the total revenue was $4,833,338, $4,989,244 in 2017, and $5,193,185, establishing an upward trend. The gross profit also increased across this three-year time span, as it was $2,248,614 in 2016, $2,256,491 in 2017, and $2,361,272 in 2018.
INDIVIDUAL CASE STUDY PART 1: UNDER ARMOUR14Operating expenses. The operating expenses also accumulated across this time span, as the total operating expenses in 2016 were $4,415,867, $4,432,275 in 2017, and $5,014,252 in 2018. The deltas between 2016 and 2017 were gradual, but a much greater increase is exhibited between 2017 and 2018.Income from continuing operations.Continual losses are exhibited within this bracket,as expenses grew higher as time moved forward. In 2016, the earnings before interest and taxes were $417,471, $156,969 in 2017, and $178,933 in 2018. After all interest expenses, taxes, and minority interests, the net income from continuing operations was $256,979 in 2016, -$48,260 in 2017, and -$46,302 in 2018.Balance SheetCurrent Assets. The accumulation of cash and cash equivalents, short-term investments,net receivables, inventory, and other current assets accrue to a current assets total of $1,965,153 in 2016, $2,337,679 in 2017, and $2,593,628 in 2018. After adding all long-term investments,

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