Question 4 (0.25 points)(True/False). Demographic data is the collection of data related to customer age, gender, location, incomelevel, and so on. Question 4 options:
A) TrueB) False Question 5 (0.25 points)(True/False). Data warehousingand data miningmean the same thing when applied to CRM. Question 6 (0.25 points)Which of the following would be a typical use of data analytics? Question 7 (0.25 points)A data mining tool is:
Question 10 (0.25 points)You want to change your cell phone plan and call the company to discuss options. This is a typical example of CRM that focuses on __________. Question 10 options:A) loyalty programs for current customers.B) customer service and support.C) profitability for the company.D) acquisition of new customers .
You've reached the end of your free preview.
Want to read all 8 pages?
- Fall '09