Multichannel marketing involves
the blending of different communication and delivery channels that
are mutually reinforcing in attracting, retaining, and building
relationships with consumers who shop and buy in traditional
intermediaries and online.
An electronic marketing channel can provide incremental revenue
An electronic marketing channel can leverage the presence of a
traditional channel (Ethan Allen)
Multi-channel marketing can satisfy buyer requirements
Actual incremental revenue or merely cannibalization?
Incremental cost to launch and sustain an electronic forefront
a traditional intermediary member is replaced by