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When the coffee collective purchases advertisements

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1.When the Coffee Collective purchases advertisements on the radio announcing its newpatio for dog-loving coffee drinkers, this would be a form of _____ advertisement.a.Demonstrationb.Competitivec.Informationald.Remindere.Bandwagon
2.Martha decides that _____ advertising is the best way to reach customers to tell themabout the event and her outdoor patio as it is low cost, can target specific audiences, canuse sound and humor – given that her message doesn’t need any visual element – anddoesn’t include any complex information.
3.Martha decides that _____ advertising is the best way to reach customers about theevent and outdoor patio, since this form of advertising has video capabilities, animationto capture the audience’s attention, and interactive ads that can be available on a widerange of devices.
4.By offering a free dog biscuit with each cup of coffee, the Coffee Collective enticescustomers to visit its shop during the pet adoption event. This represents what type ofsales promotion?
5.When the humane society creates and distributes a news release outlining its petadoption event with the Coffee Collective, it is considered a form ofa.Segmentationb.Public relationsc.Advertisingd.Targetinge.Promotion
QUIZ: Ch. 18 (24/25 – 96%)1.A _____ advertising schedule uses heavy advertising during some periods followed byperiods of no advertising.
2.Each year in December, Anheuser-Busch runs television ads featuring the Clydesdalehorses pulling a stagecoach with an Anheuser-Busch logo. The message is low-key,wishing everyone well during the holiday season. This is an example of ___ advertising.
3.Advertising in which medium relies on a mix of visual and auditory techniques?
4.After the advertiser has decided on the message, type of ad, and appeal, its attentionnow shifts toa.Determining why they should advertiseb.New product developmentc.Advertising assessmentd.Logistical supporte.Creation of the advertisement
5.All of the following are considered a major consideration in determining an advertisingbudgetexcept

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Term
Fall
Professor
GaryPayne

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