Your message and adapt what you say to the level of

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your message and adapt what you say to the level of understanding and background of the listeners” [ CITATION The7 \l 1033 ]. However, due to the unexpected publication of the unidentified letter from a member of staff the CEO’s will have to reclaim the protection and confidence of their directed audience and consider the damaging views that may have already came about. External communication: MessageWe here at RIM organization would like our personnel, member of staff, and our clients to understand that the public correspondence that was distributed online by Boy Genius Report isbeing held very gravely. It is our objective at RIM to be attentive and listen to our worker's needs and fears and to make the workplace atmosphere for them more gratifying. We are taking the essential measures to focus on these concerns within and wanted our consumers to know that we are working very hard to solve any obstacles that may exist within our organization to make itpleasurable for everyone. Here at RIM we will be addressing the current issues of underachieving personnel not being held responsible. This is a direct reflection on leadership and in the public correspondence 10
Running head: 9-2 FINAL MILESTONEhas generated a self-confidence (morale) problem that will be solved immediately. Shifting aheadall member of staff will be held responsible for their production and involvement to the organization and their colleagues. Actions are being made instantly to pinpoint and tackle any such performing concerns and modifications in personnel positions will be made. Going forward we are conducting measures to have improved interaction with our personnel and believe that this will be broadened to the mass media too. Part of our goal (purpose) is to change for the better in listening to our personnel and our clients. Without them our organization would no longer be present, which is why we would like to offer appreciation to our members’ innovation and give them the chance to speak with them publicly and make the organization better. We are also urging response from our personnel and our clients. We appreciate any recommendations that you might have for us to improve make the organization. For our personnel that worry of revenge is taken very critically and won’t be allowed from any senior management. External Communication: ConflictAnytime an organization puts out a media statement there is a possibility for disapproval. Especially considering the correspondence distributed by Boy Genius Report from the unidentified personnel. The public will most likely now have a adverse image or impression of CEO’s Jim Balsillie and Mike Lazaridis and by make a public announcement to address these problems they are more vulnerable to damaging repercussion by the public, particularly clients that have had a individual bad experience with the organization product or even a preceding personnel. Some may think that a scripted media release is not enough and may consider it a cop

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