with very good interpersonal skills and detail-oriented. Within the first three months in her new role as PM, she introduced formal project management processes, created a PM manual and trained the employees to get the work done well. Within nine months Samantha had fully turned things around. Due to proactive risk analysis andrisk response planning, surprises and issues reduced. Communication with stakeholders was enhanced. Brad and Jim noted that the company was delivering projects on schedule, the quality processes worked—and customers were happy with the products! Comment on the following aspects of the case study: a)Why did Global Green Books Publishing struggle? b)What were the specific PM solutions that were introduced by Samantha that worked? c)What kind of suggestions would you give to Brad and Jim if you were the PM? d)Are you aware of other similar start-up businesses that struggle in a similar manner? How did they overcome the challenges? e)Global Green Books Publishing is a technology intensive business, but Samantha is not technically knowledgeable, will she continue to be a successful project manager?