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Uses 2 or more ideas examples andor arguments that

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•Uses 2 or more ideas, examples and/orarguments that support the answer.Adequate(6 pts quizzes)•Does not address the questionexplicitly,althoughdoessotangentially.•States a relevant and justifiableanswer.•Presents arguments in a logicalorder.•Demonstratesaccuratebutonlyadequateunderstandingofquestionbecause does not back conclusions withwarrants and data.•Uses only one idea to support theanswer.•Less thorough than above.NeedsImprovement(3 pts quizzes)•Does not address the question.•States no relevant answers.•Indicates misconceptions.•Isnotclearlyorlogicallyorganized.•Doesnotdemonstrateaccurateunderstanding of the question.•Does not provide evidence to supporttheir answer to the question.Noanswer (0pts)
I.TRUE or FALSE: Write True if the statement is correct and write False if it is incorrect.1.Marketing concept focuses on the internal potentials of the company and not basedon the desires and needs of the market.2.Goals of Marketing are specific metrics which are used to track performance to makesure the firm is on track to meet specific objectives.3.Marketing is an organizational function for creating, communicating, and deliveringvalue to customers and for managing customer relationships in ways that benefit thecustomers.4.Sales concept refers to the idea that people will buy more goods and services throughpersonal selling and advertising done aggressively to push them in the market.5.Traditional concept marketing is a marketing strategy a company uses to determine ifit can produce a non-viable product consumer want or need, whether the companycan produce enough products to fill the need, and the marketing method by which theneed can be filled.II.MULTIPLE CHOICE:Choose the letter of the best answer.1.Customer-oriented and coordinated marketing aims to achieve its profit, objectives and goals.These goals and objectives hinge on the increase in sales volume and customer’spatronage.
2.The process must conform to standards in terms of product quality.
3.Higher-level human needs appeal more to the emotions. These are the social needs forrecognition and the development of higher social satisfaction which is limitless.

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Term
Fall
Professor
NoProfessor
Tags
Marketing, American Marketing Association

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