MARKETING
Bharti Airtel Limited - Group 2.pptx

Data revenue fixed revenue engagement surveys open

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Data revenue Fixed revenue Engagement Surveys Open Communication Channels
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APPLICATION OF BALANCE SCORE CARD 1. Customer Perspective: Objective: Drive operational performance through customer value enhancement to maintain customer loyalty and trust. Maximize the value of existing customer relationships. Maintain its strong success in key emerging markets. Encourage more customers to come on to the network. The number of proportionate mobile subscribers are identified in line with each strategic objective in the customer perspective. Measures: Customer delight index that measures the levels of satisfaction and dissatisfaction among consumer and business customers. It helps in monitoring the progress against the goals to delight the customers. Churn rate is one of the key measures to assess the actual performance against the strategic objective. Revenue from emerging markets. Proportionate mobile customers
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Targets: Competitive pricing Optimizing networks Multichannel support Increased accessibility of stores Paid social marketing Referral programs Initiatives: Following a ‘Customer First’ approach, Bharati Airtel has invested over INR 208 crores on ramping up network and distribution in Kerala in the last financial year (April 2017-March 2018)
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  • Fall '18
  • airtel, Bharti Airtel, Sunil Mittal,  Products

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