When john began helping his favorite uncle burton

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52. When John began helping his favorite uncle Burton with his finances, he discovered his uncle
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was still renting a rotary-dial telephone from the phone company. Uncle Burton had paid thousands of dollars in rental fees over the previous forty years. Uncle Burton is a(n) __________ in the diffusion of innovation process for telephones. A. innov ator B. laggard C. late majority D. early majority E. early adopter 53. The diffusion of innovation theory is useful to marketers in helping them: 54. With an understanding of which consumers buy a firm's new products at each stage of the diffusion of innovation process, the firm can adjust its __________ strategy accordingly. 55. Ginger is a sales rep for PuttPutt Golf Cart Company. Golf carts are a mature market. She has noted that an increasing percentage of her company's golf cart sales are to non-golfers living in active lifestyle retirement communities. She will use this insight to adjust her firm's:
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56. Early personal computer users remember the cumbersome, user-unfriendly "DOS" system. When Apple introduced System 1 and Microsoft introduced Windows, both of which were much easier to use, these new products diffused rapidly because of their: A. relative advantage . B. compatibility. C. observability. D. complexity. E. trialability. 57. Inkjet personal computer printers were a big improvement over the dot matrix printers they replaced. Inkjet printers gained rapid acceptance in the marketplace primarily because of their: 58. When automobile manufacturers introduced SUVs, they distributed and promoted them in the United States, but not in Europe where gasoline is heavily taxed and roads are much smaller. Car manufacturers recognized that this new line of cars:
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