Discuss the potential managerial implication. For example, if you do find that customer satisfaction varies by income, how could your client use this information for their business decision making? This discussion should be based on the specific questions you proposed. This serves as a justification for your proposed research questions. 3. Research design (25%) (week 3 – 6 lecture) In this section, you need to describe different types of research designs that you use to formulate and address your research questions. Specifically, you need to make use of both secondary data and primary data (via surveys). (a). Secondary data Discuss at least two different sources of secondary data you have used to create this proposal. Describe what they are and how they have contributed
4 to your research agenda (in particular, MRP and RQ formulation) . For example, the secondary data could be studies on a related industry or company that you have read to help you to formulate MRP and RQ. They could also be industry report that highlight the industry’s key challenges in the area you are trying to study (i.e., customer satisfaction). If you use any prior literature to justify your RQ in section 2, you can include them here as well. (b). Primary data (via surveys) The main method of data collection for this research project is through surveys. You need to provide the following information regarding your planned survey. For each question in the questionnaire, specify the primary scale used (week 4 lecture) Sampling process and sample size (week 6 lecture) o A precise definition of your target population o Sampling frame: a list or a set of directions? o Describe the survey method and sampling technique. And be as specific as you can. For example, if you propose to collect data online, which website you are going to use to recruit subjects? If you propose to do this on-location, where and when do you plan to do this? o What is the sample size you need? Briefly explain. o Provide a brief explanation on how the sampling process ensures representativeness . In particular, discuss what are the key segments for your target population and whether the proposed sampling plan captures these segments Include the questionnaire (week 4 lecture) in the appendix Make sure that you review the relevant part of the lecture that discusses the best practice you should follow in such matters. 4. Appendix A: Questionnaire for your survey (25%) Make sure that you start with a paragraph briefly introducing the objective of the survey to the survey participants Appendix B: References (for any existing literature that you have consulted or cited in this report) Note that the references (appendix B) are not included in the 2000 word limit. There will be a 10% penalty if you exceed the word count by more than 10% (i.e., if your word count exceeds 2,200 words).
- Fall '16
- Coordinator, Research Analyst