Advertisers are now moving away from general ads and to greater campaigns Can

Advertisers are now moving away from general ads and

This preview shows page 2 - 4 out of 4 pages.

He had to justify his selling out in and interview. Advertisers are now moving away from general ads and to greater campaigns. Can be a good essay paper. Replacing lyrics with advertiser’s name/message: The Why: he says it’s a way to get new artist to get more mainstream exposer (like indie artist). (2007)New ipod nono: Feist (indie) post ad, she got amazing hits, and downloads. Illustrate a lot of the time having you music heard by a broader audience is worth the critic. E-bay commercials (Changing the lyrics to match the situation) Venus/Intuition (use songs where lyrics already) Women “intuition razors”( jewls song intuition with connecting to razor products, happy accident) . “Im you Venus I’m your fire” ext. adopting song to integrate with a product. Connection to Adorno and concept of Pseudo-Individualization See songs chosen based on familiarity and comfort. Classic Michael Jackson Commercial. “Pepsi, The Next Generation” Slogan. Tin Pan Alley
Image of page 2
An area of Manhattan around 28 th street where much of the sheet music for the popular vaudeville tunes of the early 20 century was written. Music mass distribution is at the heart of the music culture and a big motive of adorno criticism. Sheet music = music you can by bring the notes home and perform Tin pan alley named because of dozens of music played at once., was once the center of the sheet music world. Plugger = get specific song place and get people to buy sheet music. (during day) At night go to Bonneville and pursued people to play there music in order to sell sheet music Irving berlin was the most prolific of Tin pan Alley composers Write song such as “God Bless America” and “White Christmas”
Image of page 3
Image of page 4

You've reached the end of your free preview.

Want to read all 4 pages?

  • Fall '19

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture