When mountain climbers purchase clothing for scaling

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28. When mountain climbers purchase clothing for scaling Mount Everest, their purchases are primarily addressing __________ needs. A. functi onal B. prepurchase C. social D. psychological E. functional and psychological 29. Laura has a nearly new economy car, but she wants a sports car because she thinks it would be exciting to own one. If she decides to purchase a sports car, she will be primarily fulfilling __________ needs. 30. A key to successful marketing is determining how to meet the correct balance of __________ needs that best appeals to the firm's target markets.
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31. By producing motorcycles that do more than get riders to their destinations and back, Harley- Davidson is addressing consumers'__________ needs. 32. When the floor rusted through on her old car, Kelly knew she had a problem. Logically, Kelly's next step in the consumer decision process would be to: A. identify her need. B. search for information. C. evaluate alternatives. D. purchase a new car. E. assess her satisfaction with the car she purchased. 33. When Kelly began searching for a new car to replace her old, rusty one, she probably relied on __________ sources of information. 34. When Brandon decided he needed a new car, he immediately called his old college roommate who owns a BMW dealership to ask questions about options and financing. Brandon was searching for information from:
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35. Peter wanted an unbiased source of information to help him decide what brand of appliances to buy for his new condominium. Peter would most likely search for information from:
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