MATH
Audio C.docx

Driving growth but turbo charged them with digital

Info icon This preview shows pages 1–2. Sign up to view the full content.

driving growth but turbo charged them with digital capabilities and with big data analytics and in some cases get to a new way of you know replacing some of those tried and true approaches altogether but mostly taking the existing approaches and turbo charging them through big data analytics and digital and in some cases kind of rethinking those old approaches altogether. Ok. So let's talk about that data for a minute because big data is clearly important. Clearly offers a level of precision that's really necessary for business growth today. And yet it's super intimidating to a lot of people. So you say in the book Digg big data should be a part of the answer to profitable growth now and in the future and it's important to understand its limitations too. So could you talk a little bit about how do we not become so intimidated by big data and and what are the limitations of it. Yeah absolutely it's a great question because it has become such a buzzword. I apologize for using the words where you have to know that we all know you know you're talking about that data.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

And so you know one of the dangers is that people sort of think big data is going to be this magic wand or a panacea for all of the growth related issues. It does not replace
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '15
  • HZHU
  • Thought, Correlation does not imply causation

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern