Assignment #1 8 4. How effective are these systems in giving Domino's a competitive edge? Explain your answer. The company's improved business processes are becoming a source of competitive strength because the systems enable the company to innovate and execute its operations more quickly than its rivals. Many of the steps in Domino's business processes are automated which changes the flow of information and makes it possible for more people to access and share information. The technology is also supporting new business models like the online pizza ordering system. Even though Domino's main rivals, Pizza Hut and Papa John's have online ordering capabilities, they lack the Pizza Tracker technology and the simulated pizza features that Domino's has successfully implemented. Today, online orders account for almost 20% of all of Domino’s orders, which is up from less than 15% in 2008. But the battle to sell pizza with technology rages on. Pizza Hut customers can now use their iPhones to place orders, and Papa John’s customers can place orders by texting. With many billions of dollars at stake, all the large national pizza chains will be developing innovative new ways of ordering pizza and participating in its creation. The home-delivery market for pizza chains in the United States is approximately $15 billion per year. Domino’s, which owns the largest home-delivery market share of any U.S. pizza chain, is finding ways to innovate by overhauling its in-store transaction processing systems and by providing other useful services to customers, such as its Pizza Tracker. And more important, Domino’s is trying very hard to overcome its reputation for poor quality by radically improving ingredients and freshness. Critics believe the company significantly improved the quality of its pizza and customer service in 2010.
Assignment #1 9 References Laudon, Kenneth C., Laudon, Jane P.(2012). Management Information Systems (12th ed.). New Jersey: Pearson Prentice Hall Publishing, Inc. February 15, 2. (n.d.). Case study: How Domino's and Crispin Porter & Bogusky transformed the pizza chain into a tech company . Retrieved from - transformed-pizza-chain-tech-company/1422647 Gupta, U. G., Baran, J., & Gupta, U. G. (1996). Test bank to accompany Management information systems - a managerial perspective . Minneapolis/St. Paul: West Pub.
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