The critical approach 24 discuss how a societal focus

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The Critical Approach 2.4 Discuss how a societal focus, emphasis on power and hierarchy, and textual analysis characterize the critical approach to studying communication. The critical approach is more concerned with how societal forces influence and interact with individual forces—with the ultimate goal of changing society. Critical researchers believe that one must understand the societal forces that shape how people come into contact and communicate. The strength of the critical approach is its emphasis on the importance of economic, political, and historical forces in communication and its acknowledgment of the role of power in communication encounters. Critical scholars generally use qualitative methods, often conducting textual analysis in which they analyze cultural “products” such as media (TV, movies, blogs, and other social media sites) and even speeches (in which case they may be called critical rhetoricians). A Multifaceted Approach 2.5 Explain how the three research approaches influence the Synergetic Model of communication. These three approaches combine to form the foundation for our Synergetic Model of communication. The Synergetic Model’s focus on societal factors evolved from the critical approach, whereas its inclusion of individual forces reflects the influence of the social science and interpretive approaches.
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Chapter 3 3.1 Identify six reasons identity is important to communication. We bring our identities to each communication interaction Communication interactions create and shape identities Identity plays a key role in intercultural communication Much of our life is organized around specific identities Identity is a key site in which individual and societal forces come together
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