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GBCA: BRAZIL18strong personal relationships, this is the keystone of productive business partnerships. In some cases, U.S. firms needs that local presence and hence should invest time in developing relationships through frequent visits to Brazil.2.5 Manners. Braziliansdo not display too much emphasis on personal space. They have no problem being in tight spaces with other individuals, and they also do not mind being in large crowded spaces. They will bump into you without offering an apology, for in their culture it is not deemed rude or disrespectful. When addressing doctors, or professors, they will usually placethe title in front of their name.2.6 Customs. In Brazil, family is highly important. Many businesses are small to medium sized companies and are usually owned by a family. When they invite associates to their house. Itis customary to bring a gift, usually wine or flowers. To demonstrate your gratitude, it also customary to send a gift the day after your invitation to the home. Customs may vary from regionto region, however Brazilians are known to be very friendly and open people, (Brazil).2.7. Social Structures and Organizations. MostBrazilian companies still operate under the hierarchical organization form. This model is very traditional, everybody is subordinate to someone else in the organization, the only exception is with the CEO or owner. This structure has a flaw which is it exempts anyone within the company from responsibility, and it makes it hard for anyone to get effectively involved with their job. The results of this, may leave an individual felling like they are disposable and can be easily replaced, (Bernal-Meza, 2011).2.8 Education. Brazil education system is mandated through the Ministry of Education. School is compulsory for children between the age of seven to fourteen, although this is seldom enforced. Many children who live in the rural areas cannot afford to go to school, many of them end working helping to support their families. The public schools in Brazil, often lack heating,
GBCA: BRAZIL19plumbing, and the structures are dilapidated and neglected. As a result, this has led to illiteracy and unemployment to Brazil, which has led to less schooling. The number of Brazilian children that has actually made it high school, has dropped at a steady rate,(Brazil Education).