Through a series of transactions in the 1980s and 1990s, Dunkin’ Donuts became the quick service restaurant operation of the British firm, Allied Domecq PLC. In 2002, as Allied Domecq looked for growth opportunities, it’s Dunkin; Donuts (DD) business was described as a “sleeping giant” as much for its fiercely loyal clientele as its $2.8 billion in sales and more than 3,800 U.S outlets. Dunkin’ Donuts, At-A-Glance Dunkin‘ Donuts is owned by Dunkin' Brands Group, Inc. (NASDAQ: DNKN), one of the world's leading franchisors of quick service restaurants. Dunkin‘ Brands is the parent company of both Dunkin‘ Donuts and Baskin-Robbins. Dunkin' Brands Group, Inc. is headquartered in Canton, Massachusetts. At the end of 2011, Dunkin‘ Brands Group, Inc. had franchisee-reported sales of approximately $8.3 billion.
P a g e | 7 Dunkin‘ Brands, the parent company of Dunkin‘ Donuts and Baskin-Robbins is one of the largest QSR (Quick Service Restaurant) companies in the world with nearly 7,000 retail shops in nearly 60 countries worldwide. Dunkin‘ Brands Group, Inc. has a nearly 100 percent franchised model. There are more than 10,000 Dunkin’ Donuts restaurants in 32 countries. Mission Statement “Dunkin’ Donuts will strive to be the dominant retailer of high quality donuts, bakery products and beverages in each metropolitan market in which we choose to compete.” Products Dunkin Donut serves the following items : 1) Donuts 2) Fritters 3) Crullers 4) Biscuits 5) Munchkins 6) Bagels 7) Muffins 8) Danish pastry 9) Cookies 10) Brownies 11) Bagel Twists 12) Breakfast sandwiches 13) Hash browns 14) Oven toasted items 15) Coffee beverages
P a g e | 8 16) Bulk Coffee 17) Espresso, Cappuccino, and Lattes 18) Iced Coffee 19) Iced Lattes 20) Latte Lite Espresso 21) Turbo Coffee Leadership Dunkin‘ Donuts‘ coffee heritage goes back more than 60 years – something no other leading restaurant brand can match. Dunkin‘ Donuts sells more than 1.5 billion cups of hot and iced coffee globally every year. According to the NPD Group / CREST, Dunkin‘ Donuts serves the hottest traditional and iced coffee in America. In the highly competitive U.S. coffee market, Dunkin‘ Donuts is distinguished for brewing a superior guest experience. For six years running, Dunkin' Donuts has been recognized by the Brand Keys Customer Loyalty Engagement Index as number one in customer loyalty in the coffee category. Dunkin‘ Donuts coffee is freshly ground, freshly brewed and freshly served. If not used within 18 minutes, Dunkin‘ Donuts coffee is discarded and a new carafe is freshly brewed. Like creating a fine wine, there are countless step involved in producing coffee, and Dunkin‘ Donuts coffee experts travel around the globe to ensure consistent quality at each turn. Dunkin' Donuts uses 100 percent Arabica coffee beans and has its own coffee specifications, which are recognized by the industry as a superior grade of coffee. Based on Dunkin' Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company.
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