A smaller profit. Make a higher profit from their optical wear range. 13-18 Consumers slowly increasing as the brand begins to hit the peek age. Can relate mainly to teenagers and could potentially have signs in stores that catch the teenage eye. Consumers in this segment end to have a need and want of having the same brand as friends or having the “popular” and “well- known” brand. Profits are still made, as teenagers have desire to purchase this brand. 19-29 Main age for the brand. Their profit is made from selling sunglasses to this age. Large stands in stores that have a sizeable display area. It must be easily noticeable. It is a main attraction in the summer and in the tropical seasons. Most loyal consumers. $8 billion in revenue from 2011. They aim to protect the eye of consumers and enhance faces of men and woman. 30+ Major potential for growth among the male population. Ray-Bans advertise at airports near holiday promotions as older people have the need to go on a holiday and relax. Profit gradually increasing as the mid 30’s are increasing their Ray-Ban purchases. Ray- Ban looks at satisfying the needs of consumers.
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- Marketing, Brand, Sunglasses, Luxottica, company objectives, Ray-Ban, Ray- Bans