4 Explain why digital catalogs will not drive the traditional catalog into

4 explain why digital catalogs will not drive the

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the foreseeable future due to the low costs of implementing direct marketing. 4. Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog. (LO3) Traditional catalogs seem more premium to consumers. Customers would feel more inclined to flip through a catalog, than to read through email spam. Also, less tech savy customers would prefer traditional catalogs. 5. While a very effective medium, direct marketing also has a number of distinct disadvantages. Discuss some of these, and what marketers could do to decrease them. (LO4) Higher cost than email marketing is a disadvantage.
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8. What is an infomercial? What are some of the reasons that infomercials have been so successful? Which types of products and services do you think are likely to be candidates for successful infomercials? (LO3) An infomercial is a commercial that appears like a tv program that usually fits into a 30 minute to 60 minute slot. Appliances and tools are usually the types of products that are found to be successful on infomercials.
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