the people in their network they support the values of the brand they associate

The people in their network they support the values

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the people in their network they support the values of the brand they associate themselves with. - Raise your profile As consumers are constantly bombarded with marketing messages, making your business standout from the crowd is vital. Marketing of course has always been critical to all businesses. - Encourage brand advocates One of the most powerful ways to attract customer from your competitors is via word-of- mouth. A personal recommendation – often on social media – can have a profound impact on consumers looking for goods and services. Indeed, Nielsen discovered that word-of-mouth recommendations are the most credible. - Find the gaps Think about the market sectors your business is trading within. You should be constantly looking to innovate and fill the gaps with new goods and services. One of the most effective ways to attract customers away from competitors is to not only offer something unique, but something that you know is missing from the market.
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- Support your customers According to Oracle, 89% of consumers would move to a competitor if they had a poor customer service experience. Today thanks to social media, customer service has become an almost real-time exercise. Twitter is now one of the most used channels for consumers to contact the businesses they buy from. - Invest in m-commerce The internet has of course become a massive channel for commerce, but mobile commerce looks set to eclipse even the huge success seen with e-commerce. Businesses that can embrace the mobile space will be highly attractive to customers – especially those in the lucrative millennial group. *Explain based on the model ma. Tell that by reducing the price and set reasonable price will increase the quantity of the sale.
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