Environmental Scan Template pdf.pdf

Restaurants who charge more money for their food will

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Restaurants who charge more money for their food will suffer more during this time rather than fast foods chains because people can’t afford to buy their food. In prosperity these fast food chains still do very well due to the fact people are making money and their food is still cheap and fast. During prosperity, expanding the menu is key as well. Although people will be able to spend more thus go to a restaurant, fast food chains still end up making a ton of money each day no matter the circumstances.
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Political / Legal / Regulatory Fast food chains have to deal with FDA regulations that ensure their food is safe for consumers to eat on a daily basis. These regulations on fast food chains prevent food borne illnesses in their consumers. If a fast food chain gets a bad rep for giving someone an illness from eating their foods this could affect their customers thoughts about them and could even jeopardize their business. The FDA also makes sure the food is handled and stored properly and safely. Fast food chains can become political if someone who is apart of a certain political party owns one or someone apart of a political party associates with a fast food chain. This could have a negative or positive impact. If a consumer doesn’t agree with that political party and find out your associated with that party, they might choose to go to the next fast food chain rather than you.
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  • Spring '13
  • Sipos
  • Microeconomics, Generation Y, Fast food restaurant, Hamburger

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