BUSINESS
Gamification Report-Khairun Azeera bt Mohd Hariri.pdf

Tangible and intangible human motivated by receiving

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Tangible and intangible, human motivated by receiving rewards. With gamification, reward mechanism is processed through earning points. With rewards, desire satisfaction can also be fulfilled. Status Human needs for status, popularity, prestige, acknowledgment to gain esteem and respect from others. All elements of game mechanics drive these dynamics. For example, high level users mean people look high of you, an experienced user. Achievements People are persuaded by need to accomplish, to achieve something difficult, and to win. This people motivated by achievement tend to seek challenges and set moderately difficult yet achievable objectives. For them, the most satisfying reward is the recognition and acknowledgement of their achievements.
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Page 6 Self-Expression Individuals express autonomy and originality around them by marking themselves as having unique personalities. This binds the human desire to display a sense of style, identity, character to show off with groups. Common way to display self-expression by utilizing virtual goods which earned through points, rewards, gifts, or real currency. Competition When a competitive environment is established and winner is rewarded, higher level of performance can be achieved. Individuals who gains certain amount of satisfaction by comparing performance from others are the most beneficial to this dynamics as they are mostly motivated by competition.
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Page 7 Figure SEQ Figure \* ARABIC 1: McDonalds collaboration Figure SEQ Figure \* ARABIC 2: Nike+ app which able to Application on Real Business There are major companies applied gamification technique on their business activities to obtain and retain customers. Some of those are McDonalds, Nike and Starbucks. McDonalds McDonald’s was flourished in increasing their product sales by utilizing gamification ideas from classic game Monopoly. The promotion goes back to 1987 and happens completely offline. When customers purchase certain items from McDonald’s, they’ll get tickets. Those tickets represents a space on the Monopoly game board. Prize redemption occurs when customers collect all pieces of the same color. Nike Launched on January 2012. Participants can track their workouts and as the points are accumulated based on distance traveled, the users community aware of who is ranked at the top of the leaderboard. Clever way to associates between a fit and slender body to Nike’s brand.
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Page 8 Figure SEQ Figure \* ARABIC 3: More frequent visits to a Starbucks store is awarded through an upgraded level.
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  • Fall '18
  • Teo
  • Monopoly, Board game, Gameplay

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