Internal optimization/ On-page SEOInternal optimization actions improve the site and have a direct impacton its position in search engine results. For On-Page, SEO keeps thesethings in mind:The semantic core for a website (selection of keywords for whichthe promotion of the resource is planned)improving the internal structure of the resource (CNC, Robots.txt,a site map)avoiding technical errors (duplicate pages, broken links, increasingthe speed of loading the site)continuous improvement of the usability of the resource (userconvenience)enhancing the relevance of the pages (matching the user'srequest)image SEOusage of internal linking
on-page SEO is the most time-consuming work. It must be carried outregularly. The success of your website depends on on-page SEO as awhole.The site should be high-quality, fast, user-friendly, and provide thecomplete information for which the users came to you.External Optimization/ Off-Page SEOOff-page SEO is building link mass, i.e., getting links to your site fromanother.Between search engines and links, the main problem is the selection ofa suitable donor site. Choose the best non-spammed sites for thispurpose.To build a natural and high-quality link mass, use link obtaining methodsthat do not contradict the rules, for example:constant publication of new information and engaging materialsthat users will shareSign up in search engines and directoriesexchange links with popular and high-quality resourcesposting press releasesactivity on forums and blogsThe SEO process also includes competitor analysis, which allows you tounderstand what the site lacks for growth.