A company that has a market orientation and adheres

Info icon This preview shows pages 12–14. Sign up to view the full content.

32. A company that has a market orientation and adheres to the marketing concept does NOT: a. integrate all the activities of the firm to satisfy customer wants b. focus on consumer needs and wants c. differentiate the firm's products from its competitor's products d. fuel sales growth through the application of aggressive sales techniques e. concentrate on long-term goal achievement (such as profits and growth) for the firm ANS: D Aggressive sales techniques are part of the sales orientation and are not needed if a company is meet- ing needs and wants of its customers. PTS: 1 REF: 5 OBJ: 01-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy
Image of page 12

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

33. Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games, owners often resort to gimmicks--free hot dog nights, events designed to get into the Guinness Book of Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend more games, this suggests most MiLB teams do not have a(n) _____ orientation. PTS: 1 REF: 5 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 34. A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product? PTS: 1 REF: 5 OBJ: 01-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer 35. At the Lands End web site a customer can chat on-line with customer service representatives while shopping. This live help allows customers to have questions answered before placing an order. This fo- cus on meeting customer needs illustrates a(n) _____ orientation. PTS: 1 REF: 5 OBJ: 01-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Customer
Image of page 13
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '10
  • Patterson
  • Marketing, American Marketing Association, AACSB Reflective Thinking

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern