In 1988, Gunpei Yokoi and his team at Nintendo R&D1 conceived the new Game Boyhandheld system, with the purpose of merging the two very successful ideas of theGame & Watch's portability along with the NES's cartridge interchangeability. Nintendoreleased the Game Boy in Japan on 21 April 1989, and in North America on 31 July1989. Nintendo of America president Minoru Arakawa managed a deal to bundle thepopular third party game Tetris along with the Game Boy, and the pair launched as aninstant success.In 1989, Nintendo announced plans to release the successor to the Famicom, the SuperFamicom. Based on a 16-bit processor, Nintendo boasted significantly superiorhardware specifications of graphics, sound, and game speed over the original 8-bitFamicom. The system was also said to have backwards compatibility with Famicomgames, though this feature was ultimately cut upon release. The Super Famicom wasfinally released relatively late to the market in Japan on 21 November 1990, andreleased as the Super Nintendo Entertainment System (officially abbreviated the SuperNES or SNES and commonly shortened to Super Nintendo) in North America on 23August 1991 and in Europe in 1992. Its main rival was the 16-bit Mega Drive, known inNorth America as Genesis, which had been advertised aggressively against the nascent8-bit NES. A console war between Sega and Nintendo ensued during the early 1990s.From 1990 to 1992, Nintendo opened World of Nintendo shops in the United Stateswhere consumers could test and buy Nintendo products.In August 1993, Nintendo announced the SNES's successor, code-named ProjectReality. Featuring 64-bit graphics, the new system was developed as a joint venturebetween Nintendo and North-American-based technology company Silicon Graphics.The system was announced to be released by the end of 1995, but was subsequentlydelayed. Meanwhile, Nintendo continued the Nintendo Entertainment System familywith the release of the NES-101, a smaller redesign of the original NES. Nintendo alsoannounced a CD drive peripheral called the Super NES CD-ROM Adapter, which was2
IE166 (Strategic Planning and Management)Section – A1, 2nd Quarter SY 2016-2017Domingo, Paulo J., Samaniego, Shiela Marie A., San Jose, Matthew Vince S.December 2, 2016Nintendoco-developed first by Sony with the name "Play Station" and then by Philips. Bearingprototypes and joint announcements at the Consumer Electronics Show, it was on trackfor a 1994 release, but was controversially cancelled.During 1995, Nintendo announced that it had sold one billion game cartridgesworldwide, ten percent of those being from the Mario franchise. Nintendo deemed 1994the "Year of the Cartridge". To further their support for cartridges, Nintendo announcedthat Project Reality, which had now been renamed the Ultra 64, would not use a CDformat as expected, but would rather use cartridges as its primary media format.
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