Question 8 the correct answer is number 1 option 2 is

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QUESTION 8 The correct answer is number 1. Option 2 is incorrect because acculturation is learning a new culture. Option 3 is incorrect because informal learning is learning by imitating the behaviour of selected others. Option 4 is incorrect because in a ritual the steps are in a fixed sequence. Option 5 is incorrect because values can be beliefs. See section 4.2 in the prescribed book. QUESTION 9 The correct answer is number 2. See section 14.5 in the prescribed book. QUESTION 10 The correct answer is number 5. Option b is incorrect because it describes the value-expressive function, not the ego-defensive one. Option d, on the other hand, is incorrect because the pay-off line supports the ego-defensive function, not the value-expressive one. See section 9.3 of the prescribed book.
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MND204T/201 4 3 SUMMARY OF THE DISCUSSION CLASSES The lecture started with an introduction to consumer behaviour concepts and a model on consumer behaviour. We also emphasised the process of value delivery to consumers. The second major aspect covered was the external factors influencing consumer behaviour, and emphasis was placed on culture and reference groups. The third major aspect covered was the individual factors, and attention was placed on perception, learning, and attitudes. The fouth major aspect dealt with in the classes was the consumer decision making process, and the steps were covered in some detail. The last major aspect covered dealt with the link between loyalty and branding. Students were encouraged to begin their preparations for the examination timeously. 4 CONCLUDING REMARKS You are once again invited to contact us if you experience any problems with your studies. Best wishes Mr R Machado Department of Marketing and Retail Management Unisa
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MND204T/201 5 ANNEXURE A: EXAMPLE OF EXAMINATION ESSAY QUESTIONS AND MEMORANDUM Study the mini case study and answer any TWO (2) of the following three (3) questions. Section B counts 50 marks. Klipdrift met eish, ja! On-the-money advertising sends Distell into fifth-favourite slot nationally The biggest surprise in the Top Brands favourite ad category was the Klipdrift “friendly Frikkie” ad. The ad shows a black couple from the city whose car breaks down in a small town somewhere in South Africa. In true local flavour, they are helped by one of the town’s friendly folk and what transpires is a charming story of miscommunication between the Afrikaans-speaking host and the Zulu-speaking couple. “The proposition for this ad was that Klipdrift is a brand signifying generosity and hospitality,” says creative director Francois de Villiers of FCB Cape Town, who, along with scriptwriter Hanlie Kriel and art director Anthony de Klerk, came up with this story depicting South African culture.
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