When ex
ecuted
well,
successfu
l
market
resear
ch
can
yield many acquisition efficiencies
related
to
small
businesses, including
but
not
limited
to
:
·
-
-
•
-
•
-
•
-
-
•
+
•••••
+
•••••••••••••••••••
+
••••••••
~
'
• A
list
of
interested
and capable sources
Keep in mind
the
Bet
t
er
0'
Bu
ying
Po
w
er
In
i
tiati
ve
PI
\
• Cl
ear
information regarding
set-aside
status
{
BBPi
)
focus
area
of
,
.r
• A well defined
acqu
isition approach
promote
effecti
ve
""'=
;,r
competition
when
conducting
• Minimized/ reduced
post
award issues
market
research.
• A
cqu
isitions
that
meet
small business requirements
if
two
or
more vendors are identified and capable
of
performing
Remember
that
the
information you
the
w
ork
compile in
the
Market
Research
step
will inform
your
decisions
about
•
Identification
of
capabil
it
ies
of
small businesses and new
entrants
into
the
marketplace
w
hether
it will be possible
to
use a
small business
set-aside
for y
our
•
Identification
of
bundling and consolidation concerns
acquisition.
This information should be
documented
in a manner appropriate
to
the
size and complex
ity
of
the
acqu
isition.
@
Source: FAR 10.002/b
)/
1
)/
e)
~
!
I
....
Paoe27o
f
31
Back
Next
CON200
Business Decisions
for
Co
ntract
i
ng
Less
on
5.1
-
Introduction
to
DoD Small Business Program and Goals
RESOURCES
I
PRINT
I
HELP
Team Approach to M
arket
Research
Effecti
ve
market
research
can
help answ
er
the
questions raised in
the
Acquisition Planning process.
Market
research is an Acquisition Team
effort
and
not
one individual's responsibility. When
conducting
market
research,
the
complex
ity
and dollar value
of
the
requirement will
often
dictate
the
ex
tent
and
type
of
market
research required. W
hether
simple
or
complex, keeping open lines
of
communication
among
the
Acquisition Team members is
critica
l
to
successful
outcomes
.
When ex
ecuted
well,
successfu
l
market
research
can
yield many acquisition efficiencies
related
to
small
businesses, including
but
not
limited
to
:
·-
-
•
-
•
-
•
-
-
•
+
•••••
+
•••••••••••••••••••
+
••••••••
~
'
• A
list
of
interested
and capable sources
Keep in mind
the
Better
0'
Buying
Po
w
er
Initiati
ve
PI
\
• Cl
ear
information regarding
set
-aside
status
(
BBPi
)
focus
area
of
,
.r
•
I
J.J:l.e.
6.o
ed
ac
nu
i
.s.i.ti.Qo..a.o.omac.
,
.._
_____
...,...,...,"""I
""=;,r
promote
effecti
ve
Bundling
Bundling is consolidating two
or
more requirements
for
supplies
or
se
rv
ices, previously provided
or
performed
under
separate
smaller
contracts
,
into
a
solicitation
for
a single
contract
that
is likely
to
be unsuitable
for
award
to
a small
business
concern
. (FAR 2. 101)
•
Identification
of
bundling and consolidation concerns
This information should be
documented
in a manner appropriate
to
the
size and complex
ity
of
the
acqu
isition.
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- Business, Small business Administration
