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the institutions used for benchmarking, it is considered that the agenda should be organized by filters, where it is possible not only to segment activities by dates, but also by areas of interest, colors that differentiate them (as is already the case ) and the possibility for the user to view the events by day, week or month, as well as by list, grid or calendar.In addition to the organization, the website must have a strong and appealing image that transmits to the user what DYMOCKS is - it has to be memorable. The homepage of the website should present its spaces in a grand and interactive way, excluding all the information noise that is currently present.Restructuring of the website must be done by designers should check if it is the one that best suits theneeds of DymocksMarketing, Assessment No.1Page 14v1.1, Last updated on 23/02/2019 by MM
T-1.8.1The website should be the responsibility of a digital marketing professional, whose main functions will be to update it and monitor its performance. This evaluation should be periodic and continuous, and should be included in a report that will be given to the marketing coordinator and the department director, who together should review the situation.As for the payment methods, the options of paying by credit card, by Paypal, as well as by ATM reference must be availableTHE E-MARKETING MONITORING STRATEGY & EVALUATION METHODSThe final part of plan should explain and describe how you will monitor the e-Marketing plan when it isactivated. You will also have to describe the methods you will use to measure the success or failure ofyour e-marketing plan for the product or the service.Monitoring Strategy:A good marketing plan must always include mechanisms that control the direction of actions in order to understand which ones have been successfully implemented and which need adaptation. For this, it is necessary to choose the type of information that will measure the performance of Dymocks with the implementation of the determined actions. You have to ensure that the objectives are being met.A control plan should specify the metrics, the frequency of analysis, who is responsible for the measurement and for reporting performance, for whom and who makes decisions.The control procedure must respond in order to the following questions: