Retail sales via online channels financial services

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with retailers and use retailer websites to market their agency. “Retail sales via online channels, financial services, travel services, and digital products (e.g. music- and movie-streaming services) are widely popular forms of B2C commerce” (Turban, Volonino, & Wood, 2015, p. 271). I am not against using a travel agency what so ever but I am going to make sure that I do my own research online first. I would consider viewing a travel agency’s customer satisfaction rating online first. Then I would call and get some information from them, and then I would do my own research comparing prices. If I feel like the travel agency is giving me a better deal or even a discount for using their services then I wouldn’t be opposed to going through them, but I would still choose to research my travel in some way online. I have not used a travel agency in years and always do my own planning and booking online these days. References Turban, E., Volonino, L., & Wood, G. R. (2015). Information technology for management; Digital strategies for insight, action, and sustainable performance. (10 ed.). Hoboken, NJ: John Wiley & Sons Inc.
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  • Summer '08
  • BRADLEY
  • Management, travel agency, Travel agencies

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